There's plenty of truth to that statement. Images possess the ability to more accurately express that which words often fail to. Keeping this in mind, the type of picture you choose to represent your item in a listing can have an immense impact on the amount of interest and number of bids your items receive.
Here are a few tips to consider when taking photos to advertise and sell your item:
Choose an appropriate background and environment for your shot. For example, if you are trying to sell gardening tools, the great outdoors would be a prime location for your shoot.
Keep in mind how the colour of the background will affect the appearance of item you are shooting.
Generally you dont want the background to be the same colour as the object.
If the object is patterned, its usually best to have a solid coloured background.
Choosing a background with a contrasting colour is a good way to make your item pop out.
Whether you are shooting indoors or outdoors, daytime is best. Artificial lighting usually does not evenly illuminate the subject, and often fails to provide sufficient light. Daylight tends to be much easier to work with.
Diffused lighting is often the best to work with, and usually occurs when its mildly cloudy outside. Diffused lighting is bright enough to illuminate your subject well, but not harsh enough to cast shadows.
While it is important to make sure you have enough light, it is also important to ensure you dont have too much. Too much light can result in your image looking washed out, and cause your colours to look faded.
Be aware of where the light source is located in relation to you and your subject. Try moving around to reduce unwanted shadows and glare.
If you must use flash, make sure the surfaces you are capturing are not reflective. There is nothing flattering about flash glare.